NEW YORK, Nov 11, 2008 (BUSINESS WIRE) -- HSM announces that 23andMe, TIME magazine's # 1 Invention of the Year, will be demonstrated at the World Innovation Forum in New York City on May 5-6, 2009.

With the mission of democratizing genomics, 23andMe provides what some consider a "controversial" new service that estimates one's predisposition for more than 90 traits and conditions from baldness to blindness, as well as one's propensity to contract or pass on disease. All this from simply submitting a saliva sample!

Per TIME's November 10th issue, "We are at the beginning of a personal-genomics revolution that will transform not only how we take care of ourselves but also what we mean by personal information. In the past, only elite researchers had access to their genetic fingerprints, but now personal genotyping is available to anyone who orders the service online and mails in a spit sample."

At World Innovation Forum, 23andMe will provide an outstanding illustration of innovation in a wiki world. 23andMe co-founders Linda Avey and Anne Wojcicki will demonstrate the way in which data compiled from individuals around the globe is building a universal data base of genetic information with broad based value to individuals, executives, researchers and society at large.

By tapping into global data pools, how can your business expand and target your offerings, ultimately reaching more people and positively impacting your bottom line?

The World Innovation Forum is taking place on May 5-6, 2009 at the Nokia Theater in New York City.

                       View the agenda for the World Innovation Forum 2009 here